by (somebodyelseuk) » Sun Mar 11, 2012 5:23 am
Cheers, dude.
Nice to know it's not one of those places where nothing other than 'insert brand' exists. I'm a massive fan of Rics, but at the time I started playing, I don't think they were even being imported to the UK (I think Rose Morris had been marketing a knock-off and Ric pulled the plug on them). I have a mid 80s brochure somewhere from when they first re-introduced them to the UK and it still makes me drool.
I own quite a few guitars now, 15 or 16, mostly Strats & Teles (Fenders, Levinson & ESPs), a Takamine, a couple of Yamaha SG, the Burns, a couple of Vintages and the Italia.
I don't want anyone to think I was slagging the Burns off. It is a exceptionally well made instrument (like the Italia). The quality of instruments being produced in Korea now is on a par with what we were getting from Japan in the mid 80s. I can't help feeling that Rickenbacker is missing a marketing opportunity by not producing outside of the States. Whilst a Ric is perhaps not a mainstream instrument like a Strat or Les Paul, as the Italia is showing, there is a market for a budget/midrange Rickenbacker-esque instrument. I understand and respect why Ric are sticking to their guns on this, but if they were to produce, say, the 330, 360 and 4001 bass under license in the manner that Fender do with Squiers, ie make it clear that it is a Ric product, but with a 'sister' brand name and close, but not quite exactly like the real thing from a timber point of view, they'd sell, they wouldn't hurt the parent company as long as they aren't quite the real deal (don't put the Rickenbacker name anywhere other than in small letters underneath the main brand name). They'd need to be good enough to maintain a reputation of quality, but with enough 'missing' (eg. stereo output, double trussrod, sharkfin inlays etc) to keep people lusting after the 'real thing'.
In some way, maybe that's the whole point of the Burns Marquee, afterall?
"As long as I stay between 'The Sun & My Shadow', I guess, I'm doing well..."