Remembering "VIP" and the original Mad Men

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"At last, I've given the world what it needs! A good 10-cent drunk!" Doctor Linus Tyler

Science has finally created the product envisioned by Doctor Linus Tyler in the 1961 "Mad Men" comedy "Lover Come back". It's called Palcohol

In the film a very Don Draperesque Rock Hudson and Peggyish Doris Day create a successful ad campaign for a new product called VIP.The only problem: VIP is just a name,there is no product behind it yet. With public clamoring to know what VIP is they finally find a suitable product to market: A delicious candy mint made of powdered alcohol equivalent to 2 double martinis.







Theme song is classic Doris Day