Rickresource Rickenbacker Forum

I'm only on this site a few times a year. Rickenbacker (or most any business) can manage their bottom line effectively if the strategy is to maintain the margins via cost reduction without growth. Just seems like there's been no innovation, no marketing updates on their website and focus on ...

Anyone know what's going on with the state of business with Rickenbacker these days?
Last time I checked there've been no news or marketing updates in over a year on their website and production of their guitars seems to be relatively low. Also, I've not seen anything innovative in a guitar being ...

Thank you.

I've probably owned over 200 Rick guitars since 1978 and still own 12 Rick guitars, mostly vintage pieces. However, I've not been active in the guitar market or in tune with the business strategies of the Rickenbacker company in the last 15 years as my family and career have been my focus.

I enjoy ...