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Re: Gibson jumps the shark (again)
Posted: Mon Sep 28, 2009 5:09 pm
by eatswodo
Based on what we've seen so far - never mind Doc, there's probably already a Jimi trumpet waiting in the wings.
Re: Gibson jumps the shark (again)
Posted: Mon Sep 28, 2009 5:36 pm
by johnallg
eatswodo wrote:
Based on what we've seen so far - never mind Doc, there's probably already a Jimi trumpet waiting in the wings.
And it would be a Doc Severinsen drum set, or guitar, or accordian, not a trumpet....
Re: Gibson jumps the shark (again)
Posted: Mon Sep 28, 2009 6:06 pm
by ken_j
Re: Gibson jumps the shark (again)
Posted: Mon Sep 28, 2009 6:16 pm
by jps
Re: Gibson jumps the shark (again)
Posted: Mon Sep 28, 2009 7:47 pm
by kiramdear
Re: Gibson jumps the shark (again)
Posted: Tue Sep 29, 2009 12:35 am
by collin
jingle_jangle wrote:
It's fine to use scientific methodologies and focused thinking to increase sales. But when marketing groups begin to usurp the work of creative staff (who marketing people often refer to as "creatives"--pronounced "freaks"), terrible ideas like this are often the result.
It's not even the marketing groups per se, it's just how ridiculous and far-fetched they are getting. It seems like they forgot how to use their heads and
relate to their customer base, and their customer's desires. It's like they've adopted an attitude of "They [the consumers] can't tell US what they want! We'll tell THEM what to buy, and of course......as they are ignorant sheep....will buy every last one of our products."
Lord knows, I have no problem with profits driving any company's agenda (that's fully understandable), I just think there are more creative and productive ways of doing so than treating consumers like they have zero taste or can't tell when they are being sold gilded rubbish.
Re: Gibson jumps the shark (again)
Posted: Tue Sep 29, 2009 12:37 am
by longhouse
Er, the Fender Les Paul edition...
Re: Gibson jumps the shark (again)
Posted: Fri Oct 02, 2009 1:49 pm
by jingle_jangle
Re: Gibson jumps the shark (again)
Posted: Fri Oct 02, 2009 4:54 pm
by johneek
collin wrote:....It's like they've adopted an attitude of "They [the consumers] can't tell US what they want! We'll tell THEM what to buy,....
Just taking their cues from the female fashion industry.....
Re: Gibson jumps the shark (again)
Posted: Fri Oct 02, 2009 5:07 pm
by jingle_jangle
...or the male automotive industry, which is basically the fashion industry with wheels and hard surfaces...
Re: Gibson jumps the shark (again)
Posted: Fri Oct 02, 2009 9:34 pm
by johnallg
Maybe a pink-slipped Gibson webmaster had his revenge for a few days.
Re: Gibson jumps the shark (again)
Posted: Fri Oct 02, 2009 9:40 pm
by longhouse
We wish it had been a joke, John.
They made a promo video too...
The good thing is it's gone.
Re: Gibson jumps the shark (again)
Posted: Fri Oct 02, 2009 10:19 pm
by shamustwin
It was just too bad of an idea to have been real. I still have faith in humankind.
Re: Gibson jumps the shark (again)
Posted: Sat Oct 03, 2009 12:07 am
by collin
Too bad Gibson removed the guitar only AFTER they've essentially "put their foot in their mouth."
People don't forget about even an attempted scheme like that. It hurts the brand name.
Re: Gibson jumps the shark (again)
Posted: Sat Oct 03, 2009 12:09 am
by collin
PS....admin, why was the thread moved to this forum?
I understand it's about musical brands, but it has nothing to do with tone, or a quest for it....?