Praise for Rick's Basic Product Line

General Rickenbacker discussion

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Rickissippi
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Re: Praise for Rick's Basic Product Line

Post by Rickissippi »

Grey wrote:
Rickissippi wrote:You're actually making collin's point for him. He's not getting into a global economy debate -- all that discussion may be missing the point. He's just saying RIC chose not to make entry-level (high-volume, low-quality) products. They only make high-end, professional-grade instruments.

When a company introduces a budget line, it does dilute the brand, like it or not. The PRS example is a really good one - the SE models diluted their brand, and now many folks are shying away from them as a result.
Perhaps, but with that attitude you have to concede to understanding why people view Rickenbacker players as elitist.
Fair enough. I'll concede that understanding (although it has not been my personal experience). But I don't mean it as an attitude, I just mean it as a matter of a discussion of marketing. Who knows? Maybe I do carry an inflated sense of ego tied to my guitar because of their quality and sticking to the one-factory, keep-it-in-the-family, USA-only plan. But I'm just glad that I spent that kind of money (which I saved for years) on a high-quality instrument where the manufacturing process justifies the price somewhat.

To go with perhaps an obvious example, there are a lot of great bolt-on Tele-style guitars out there that I'm sure are wonderful (I love Teles), but the process doesn't justify a $1,000-plus pricetag, IMHO. The whole point to a Tele, at least to me, is the working-man's guitar - a slab of wood, a stick bolted on, relatively simple parts, and sometimes no separate fingerboard. That's its beauty. That exact same guitar now can sometimes cost upwards of $2k. Nuts.
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