Joey states:
I can see this thread self destructing very soon...
I hope not. With that said, I hope I'm not destructing the thread by posting this. I have a very roundabout reason for my viewpoint so please bear with me.
I voted yes on this topic but I find that I would much rather Rickenbacker make more fretless and bring back a 5 string. It makes no sense for me to buy new when I don't want a 4 string, I've never played a 4004 and other than the look of a 4004 it doesn't appeal to me to go out of my way to try to play one. If there's one nearby, cool. But I have a life to live and driving across country to play an instrument just isn't on my list of things to do. This may be due to my complete disdain of driving more than 2 hours in a vehicle though.
Regardless, I understand the reality of the situation that Rickenbacker is in. It makes no sense for the company to build a budget bass. And one of the reasons you will get so many different answers to this question is that everyone has a different idea of what a budget bass is. Some think Squier is a budget bass and some think they are bottom of the barrel bass and don't even consider a bass like SX as budget. Some think Squier is mid-range and SX is budget. Some think they both are budget.
With the target definition of budget varying as much as it does, it's very difficult to communicate what people are really wanting/thinking.
Do I think Rickenbacker should make a $199 bass? OMG no. Even if they used a different brand name like Fender and Gibson do, it wouldn't hurt the name of Rickenbacker but it would be a seriously awful bass at that price unless they sold umpteen million and had 10 years to get the quality to the point of Squier and Epiphone basses.
So the question becomes more of where is the line of where a good and decent quality bass becomes acceptable to the market and the company. $400? $600? $900?
And then we have to follow up on what you put on that bass--which helps dictate where the price point will be.
I sometimes have to seriously wonder if Rickenbacker doesn't start another budget line simply because if they made changes and even had a different name on it, they fear they would compete with themselves because let's face it. As beautiful as the 4000 series bridge is, it's a totally Flugelheimed design and anything they put on a new line is going to be better as far as servicing and maintenance goes.
Rickenbacker is in both an enviable and unenviable position. The backlog they have is fanatical and sales are great year over year. The biggest problem is how do you evolve your product line when you can't keep your products in stock due to unreal demand. Whittling down features such as 5 string and limiting others such as FL and LH and jacking up prices hasn't stopped demand so why change?
But if you don't change, then you alienate the fans you did have who did want those features. Like I said when I started, I would love to buy new but when I can't find the features I want that are new, why do I want to buy new? A push pull tone pot? Puh-leeze. When the features I want aren't even available anymore a split neck design and prettier colors with different electronics doesn't really appeal to me.
So let's look at what I want, truly. I think my 4003S/5 is one awesome instrument. I think it's almost a perfect instrument but I also realize that it's not everyone's cup of tea. I'm seriously glad that the market was different enough back in the day where Rickenbacker did want to try new things because otherwise, I'd never have seen this instrument let alone played and owned it. I won't lie. I want a 5 string to come back. I want a fretless 5 string to come back. I want a JG unlined FL 5 string with no dots on the fretboard at all.
I know this will never happen but I can dream, right?
So, with the Rickenbacker market stuck the way it is, the only way I'd ever see some of the features I want on a plank of wood from Santa Ana is for Rickenbacker to make a different bass that's more accessible than the money making 4003.
About the only way I can dream is to have Rickenbacker make a different brand that's "budget friendly" that will not really compete with the 4003 sales... or shop elsewhere.
I'm kind of up a creek, aren't I?
Maybe I should play drums, instead?
On the Rolls Royce/Bentley analogy, Bentley was at one time the "other brand" of RR and went back to being its own mark. I guess Coventry decided to flesh out the Bentley name once again and now it's back to respectable when before it was just "RR with a different hood ornament".
Furthermore, on the Cadillac Cimarron analogy, it's fails because a lot of people didn't even like American cars when the Cimarron was introduced. Moreover, the average Cadillac owner was 55+ years of age and GM was wanting to lower the entry cost and its age range of ownership as it was seen as "the old folks car". Remember the Allante? That was the first shot across the bow for Cadillac to lower the average age of its owners. I'd say that 25 years later, it seems to have worked but not by much.
And I have to echo what was said about supporting your local economy. A lot of us are not from the US and I respect those opinions that aren't from the US. Ultimately, Rickenbacker is a US company and it has to protect its interests. Those interests include by default supporting its own economy. Since Rickenbacker is a US company and I am a US citizen, it stands to reason that I want any instrument they make to come from the US... even if it's a budget model and costs $100 or so more because of this fact.
</scatter-braind-ramblings level=5>