I Want My Mapo

admin · Post by **admin** » Sun Oct 23, 2005 3:24 pm

I have a memory of a breakfast cereal from the 1960s in which parents were trying to gently force-feed a child who wouldn't eat his morning cereal. They pretended that the cereal was an airplane that would dive into his mouth, that is the hanger. In the end the child replied, "I want my Mapo." Does anyone recall the product?

rob · Post by **rob** » Sun Oct 23, 2005 3:53 pm

I wasn't around yet for that commercial, but I do remember "Mikey Likes It" from Life cereal. Who doesn't?

longhouse · Post by **longhouse** » Sun Oct 23, 2005 3:59 pm

Maple hot cereal, right? It was a shade before my time...

I've seen the commercial though.

octagon · Post by **octagon** » Sun Oct 23, 2005 4:01 pm

Yes,the boys name was Marky Maypo.Do you remember another cereal that was popular at that time called Maltex.The ad had a little girl telling a little boy(her brother?) a bedtime story that began: Every day a little man comes and he he says "Maaaaaltex!" Remember?

wayang · Post by **wayang** » Sun Oct 23, 2005 4:18 pm

I sure do remember it...even the little jingle: "Ev'ry single morning, I want my Mapo..."

Still got some old neurons firing, I guess...remarkable as it might seem.

jingle_jangle · Post by **jingle_jangle** » Sun Oct 23, 2005 5:36 pm

Very edgy commercials for their time--about '59 or '60. Jittery, primitive cartoon style a lá Jules Pfeiffer or Johnny Hart.

"The hat. Gimme the cowboy hat!" (Dad)

"I want my cowboy hat..." (Marky)

"After breakfast..." (Dad)

"I want it now!" (Marky)

Then the plug where Dad pretends the spoon is an airplane, delivering Maypo to the recalcitrant youngster's cargo hatch....

admin · Post by **admin** » Mon Oct 24, 2005 1:12 am

Yes that is it Dane and Paul, Maypo. Thanks.

octagon · Post by **octagon** » Mon Oct 24, 2005 8:15 am

Oh I remember the airplane/spoon "BBBRRRRR...loaded with delicious...BBBBRRRRRR...maple flavor...BBBRRRRR...MAYPO!"

shamustwin · Post by **shamustwin** » Mon Oct 24, 2005 8:31 am

Doesn't the Maypo end up zooming into the father's mouth (who starts enjoying it), then the kid really gets steamed and says I want my Maypo?

admin · Post by **admin** » Mon Oct 24, 2005 8:59 am

Yes Jerry, that is my memory, however, there may have been a number of commercials.

shamustwin · Post by **shamustwin** » Mon Oct 24, 2005 11:58 am

Yes, there were a series of them if I recall. That one sticks out in my mind.

jaybic · Post by **jaybic** » Tue Oct 25, 2005 1:48 pm

My dad always sang this jingle for a cereal:
"Who ate my Post Toasties?
Who ate my Post Toasties?
Let's go down to the grocery store
Tell that man we gotta have more.
PPOOOSSSTTTT Toasties!"

Never saw the commercial or even remember that cereal but the jingle sticks with me.

rob · Post by **rob** » Tue Oct 25, 2005 7:50 pm

It's definately not cereal, but I do remember a Spam commercial where a father makes a Spam sandwich, and his little boy somehow eats it when the father bends down to pick up something off the floor. I liked that commercial, so I bought a can. Let's just say I like the commercial a whole lot better.

wayang · Post by **wayang** » Wed Oct 26, 2005 8:57 am

My dad told me about a candy bar they had when he was a kid growing up in Depression-Era Tulsa...called "Whiz". Their radio slogan was "Whiz...best nickel candy bar there is!" Then the price went up to ten cents at some point, which produced an unintentionally hilarious result (you have to pronounce it with an Oklahoma accent): "Whiz...best daahhm candy bar there is!"