Why NAMM Is Kinda ******
Posted: Sun Jan 22, 2006 5:46 am
I've been to a couple of NAMM shows; the latest was yesterday's. I know that it holds a certain excitement for a lot of people, but not really for me.
NAMM kinda sucks and I'll tell you why. First, I can only go on Saturday which of course is the worst day to go. I got there pretty early, within 15 minutes of it opening and it was already pretty busy (although NAMM members have activities starting at 8 AM which means a lot of folks are already there to begin with).
It's tough to move amongst the crowd to begin with and by noon, well, forget it. Lots of people, although I have to say that almost everyone is polite; it is funny to hear some kid outfitted top to bottom in heavy metal or punk gear say "excuse me" if he cuts you off or brushes against you.
Damn kids.
Around noon at one aisle intersection there was a group of about 40 people moving slowly down the main drag, obviously following someone "famous" but I didn't recognize anyone. That makes me lame, I know. And the Ibanez booth (I think) had some guy signing autogrpahs who was wearing a black "Silence of the Lambs" Hannibal Lector mask. I know I should know who that guy is but I don't.
But the real reason NAMM is ****** is that the exhibitors have sound level limits. I was watching a guy at the Gretsch booth shred on a drum kit but then a marketing person came over and told him to quiet down. "We've already been warned once, they'll shut us down if you don't play quieter."
So, basically, NAMM markets the tools of rock and roll (and other genres) and the "rebellion" that goes along with it but behaves like "The Man" (who, as we all know, is always trying to keep us down) at their show. Because you know, it's just supposed to be a quiet, contemplative gathering of like-minded souls, not a giant friggin' convention of celebrity endorsers, rock and roll chicks, middle aged paunchy sales reps and Dean Guitar Sluts (of which there were three posing in front of the Dean Guitars Chopper). According to one pal of mine last year Gibson wasn't allowing JUST ANYONE into their booth, no, you had to have an APPOINTMENT with a rep. Just to get into the booth.
Also, it is huge - so big that you can't just go on one day. You can't physically cover the entire show. I never even got down to the lower levels; I wanted to visit the Yamaha piano area but was unable to.
So, NAMM? Eh, I'll go every few years but that's about it.
NAMM kinda sucks and I'll tell you why. First, I can only go on Saturday which of course is the worst day to go. I got there pretty early, within 15 minutes of it opening and it was already pretty busy (although NAMM members have activities starting at 8 AM which means a lot of folks are already there to begin with).
It's tough to move amongst the crowd to begin with and by noon, well, forget it. Lots of people, although I have to say that almost everyone is polite; it is funny to hear some kid outfitted top to bottom in heavy metal or punk gear say "excuse me" if he cuts you off or brushes against you.
Damn kids.
Around noon at one aisle intersection there was a group of about 40 people moving slowly down the main drag, obviously following someone "famous" but I didn't recognize anyone. That makes me lame, I know. And the Ibanez booth (I think) had some guy signing autogrpahs who was wearing a black "Silence of the Lambs" Hannibal Lector mask. I know I should know who that guy is but I don't.
But the real reason NAMM is ****** is that the exhibitors have sound level limits. I was watching a guy at the Gretsch booth shred on a drum kit but then a marketing person came over and told him to quiet down. "We've already been warned once, they'll shut us down if you don't play quieter."
So, basically, NAMM markets the tools of rock and roll (and other genres) and the "rebellion" that goes along with it but behaves like "The Man" (who, as we all know, is always trying to keep us down) at their show. Because you know, it's just supposed to be a quiet, contemplative gathering of like-minded souls, not a giant friggin' convention of celebrity endorsers, rock and roll chicks, middle aged paunchy sales reps and Dean Guitar Sluts (of which there were three posing in front of the Dean Guitars Chopper). According to one pal of mine last year Gibson wasn't allowing JUST ANYONE into their booth, no, you had to have an APPOINTMENT with a rep. Just to get into the booth.
Also, it is huge - so big that you can't just go on one day. You can't physically cover the entire show. I never even got down to the lower levels; I wanted to visit the Yamaha piano area but was unable to.
So, NAMM? Eh, I'll go every few years but that's about it.
