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Spotlight On - Darren Trott, Manager of Airway Lanes

Posted: Tue Mar 11, 2008 12:10 pm
by winston
This week’s guest is Darren Trott who is the manager for one of the best new bands to come out of Australia – Airway Lanes. He’s also just established his own company, Trott Management Group.

Darren is as we all know is also an avid musician with a huge amount of talent. For those of you who have had the opportunity to see and hear him play guitar, bass or drums you know what I am talking about. Those of you who have not had this experience are missing out on listening to an incredible musician who can do it all equally well. I had to travel to Australia to hear him, but if you ever get the chance for yourself when he is on this continent, do yourself a favor and go. You will not be disappointed.

Besides all this talent, Darren is one of the best blokes (guys) you could ever want to meet. So how did this great musician end up being the manager for an incredible band like Airway Lanes.

Let’s find out for ourselves.

It’s Only Rock ‘N Roll recently caught up with Darren and put him under the spotlight.

It’s Only Rock ‘N Roll

Darren thanks for agreeing to an interview for It’s Only Rock ‘N Roll and the Rickresource forum. So let’s get started.

How did you come to meet the lads from Airway Lanes?

Darren

I first saw them supporting Icecream Hands (another great band from Melbourne) in August 2006, three days before I flew to California for the Rickenbacker 75th party. Greg Rahilly was with me and by the end of the band’s set, they had won us over with their sound.

Over the next few months I continued to attend performances and in March 2007 I ended up offering the band the use of my vintage guitar collection during the recording of their debut album. I attended many of the recording sessions.

I would regularly offer the band balanced feedback about their shows and occasionally I’d jump up on stage to assist with technical problems.

One night they asked me to consider managing them, which until that point, I’d never really given much thought to. In particular, I thought that my wife, Robyn (a former band widow!) would think I was crazy to take on such a role. I was very mistaken, as she was in total support, suggesting it was a great way to bring together experiences I’ve had over 25 years of performing in bands, with 20 years of corporate business management and leadership.

I was appointed as the band’s manager exactly one year to the day after I first saw them.

It’s Only Rock ‘N Roll

Airway Lanes obviously have a pedigree, can you tell us a little about them?

Darren

I should say that there is no way I could do what I’m doing if I didn’t absolutely love the band’s music. In a world dominated by dance, hip-hop, death metal etc, it was so refreshing to come across a real band writing meaningful songs, with strong melodies and fine musicianship.

The band is the brainchild of Dan Hall and Chris Hawker. Dan was a founding member and bass player with Taxiride, who had outstanding commercial success in the mid-90s in Australia and overseas. Taxiride had a number of top ten singles, toured the world and released a number of albums. Dan is a multi-instrumentalist and now fronts Airway Lanes as singer/guitarist. Most importantly, he has a fabulous voice, reminiscent of the late Jeff Buckley…and I don’t make that comparison lightly.

After leaving Taxiride, Dan teamed up with Chris around 2004 and they began writing and performing as a duo. They soon added Scrubby on bass and Spyder on drums, with Airway Lanes releasing their first ep through independent local label Dust Devil Music in 2006. When the band performs live, founding Taxiride guitarist Tim Wild joins them on keyboards.

It’s Only Rock ‘N Roll

Who is the main songwriter/performer in Airway Lanes and what is his particular background in the music business?

Darren

Dan and Chris share songwriting duties, as individuals or in partnership. The band’s debut album “In Vino Veritas” reflects life’s rollercoaster ride of human relations. Roughly translated it means “in wine is truth”. It’s a concept album of sorts, designed to be listened to from beginning to end, as their story gets told.

It’s Only Rock ‘N Roll

You recently filmed a video with Airway Lanes, can you describe that experience to us and tell us how that came to fruition?

Darren

My first day as the band’s manager was the day I arrived home from the Rickenbacker SoCal Confluence in August 2007. I had the unpleasant task of cancelling a video shoot the band had previously arranged. Communication and collaboration is so important. No-one had kept the label in the loop with the plan. So there they were, ready to shoot a video clip, without funding approval, for a song which hadn’t even been agreed to as a single release.

I met with the label and sought agreement on the selection of the first single, “Don’t Let Go”. We agreed on a video concept, a budget and a location. The aim was to keep the costs down and still have a professional quality clip suitable for television. Through me the band submitted a properly costed budget, story board and time schedule, and funding was approved.

Many of the people involved in the shoot volunteered their services. Filming took place over two days of extreme heat in January. Seeing the clip go from an idea, to a story board, to the finished product was an incredible experience, and I’m pleased to have played a role in bringing the song and the video clip to life in this way.

It’s Only Rock ‘N Roll

Without telling stories out of school can you tell us about some of the things that a manager gets involved with and that a band of this calibre has to deal with?

Darren

Dan recently joked that I’ve inherited another four children. Sometimes that’s exactly how it feels!

I get calls and messages at all hours; I carry the drinks tray; I massage the various egos involved; I champion the band’s efforts when they do well; I kick them in the pants when they don’t; I offer advice and a balanced viewpoint; I supply guitars and amps when needed; I lug equipment; I collect the cash; I pay the bills; I take care of the merchandising; I sourced the publicist; I liaise with promoters, booking agents, publicists, record label, distributor, media, band members and fans; I manage the myspace site; I identify publishing opportunities; I act as band photographer, driver and security; I anticipate risks and do my best to protect the best interests of the band and it’s members.

Most critical of all is leadership and the co-ordination and communication between the various stakeholders.

It’s Only Rock ‘N Roll

The band has had some amazing success in Australia. Tell us about those successes and how you are planning to capitalize on them.

Darren

The band’s first EP was well received and the song “Desire” received airplay in Melbourne and Sydney and in some regional areas. This led to the band supporting InXs early last year and an appearance on the “Rove Live” TV program. Unfortunately, in the absence of a manager at that time, the momentum stalled.

More recently, the first single from the new album “Don’t Let Go” was selected as iTunes “Single of the Week” across Australia and New Zealand, during the busiest period of the year for downloads – the Xmas and New Year break. The song was downloaded nearly 11,000 times during a nine day period. We have an album launched planned for mid-May and the publicity campaign is about to go into full swing in support of the new album. This campaign kicks off this week and targets radio, print media, street press and retail music stores.

It’s really important that everyone continues to look for opportunities and taps into the help offered by friends and industry contacts.

It’s Only Rock ‘N Roll

Who are the musicians and producers that are responsible for the latest CD that Airway Lanes recorded? What sort of effort did they bring to the table?

Darren

Dan Hall handled lead vocals, guitars and piano, with Chris Hawker on guitar also. Glen “Scrub” Evans played bass and Paul “Spyder” Marrett played drums and percussion. Tim Wild (Taxiride) contributed keyboards on four tracks and we added a horn section to a number of songs.

Recordings were undertaken at Lighthill Studio and Supersonic Recordings in Melbourne, and the album was produced by Dan and Chris, and co-produced by Ricki Rae.

It’s Only Rock ‘N Roll

Do you travel with the band when they play in Australia and do you plan to travel with them when they make their debut in North America?

Darren

At this stage the band’s performances have been locally around Melbourne, so I’ve attended almost all of the shows. With the album ready for release, we’re planning some serious touring into regional Victoria and to other capital cities within Australia, especially Sydney.

Touring costs money and unless it’s being sponsored, it will be done in the most economical way possible. My corporate and family commitments will prevent me from just “going on tour with the boys”, however careful planning should allow me to attend weekend shows interstate.

As far as a future US tour is concerned, there’s a possibility the band will visit the US for the South By Southwest Festival in Austin, TX next year. I’ll definitely be taking leave to accompany the band if, and when, this happens.

It’s Only Rock ‘N Roll

Darren, what experience have you brought to the table to make Airway Lanes better in many respects?

Darren

As a musician myself, I bring an understanding of the struggle to create original music and the preciousness of the final product. It’s a very personal thing, so Dan and Chris want the music to be presented in the right way. I understand the sacrifices they make for their art. In many ways, to me they represent the life I could have chosen if I’d decided to commit 110% to a musical career many years ago. It’s like they are my alter-egos!

At a business level, I bring an understanding of getting product to market. Decisions need to be made in a practical sense, with an understanding of the economics. I bring strategic thinking and vision so that the end goal can be broken down into achievable steps. That’s really important, because the band members themselves aren’t naturally good at that.

The most important thing I bring is my experience in dealing with people, especially conflict resolution.

It’s Only Rock ‘N Roll

When you discuss matters with the band do you bring up subjects of interest through one person in particular or do you sit down as a group and decide matters in a democratic fashion?

Darren

I work very closely with Dan and Chris individually, and as a pair. There is no Airway Lanes without Dan Hall. He’s the ultimate decision maker. Chris is great to talk to about the music business and our long ” things to do list”.
I attempt to circulate an email update weekly to everyone, so that the whole band is in the loop on most things. My style is collaborative, so I try to gain the involvement of those interested in the issue to start with, and then make or recommend a decision.

It’s Only Rock ‘N Roll

Darren, where do you see yourself and this band in five to ten years?

Darren

I’d like to think that the band and I will have had a long and successful relationship, however I’m a realist too. Right now, the focus is on the debut album release, which looms large in the immediate future. Longer term plans will no doubt be influenced by the market’s reaction to the album.

It’s Only Rock ‘N Roll

Does the band have an agency in North America lined up to promote their appearances or if not how are you looking after that aspect of their management?

Darren

At this stage we don’t have a North American agency. That’s something on my to-do list. I’m hoping that all build some contacts via RickResource Forum members as a starting point!

It’s Only Rock ‘N Roll

Are you planning a world wide release of their latest CD and if so how will you accomplish that goal? If not how are you planning to establish a foothold in the North American market?

The album will initially be released just in Australia, through the distributor, Stomp.

Stomp have an association with the Sub Pop label from Seattle and this would be a sensible option for US release.

The digital world now makes this a whole lot easier, and Airway Lanes material is already available for digital download worldwide, through iTunes and through Dust Devil Music/Stomp.

The album will be released in Australia on 17 May 2008.

It’s Only Rock ‘N Roll

Darren are you hoping to sign the band to a major record label in the future and if so who do you have your sights set on and why? If not, why not?

Darren

The band is signed to Dust Devil Music, an independent label based in Melbourne. This was primarily to retain complete artistic control over the release, which the band has now achieved. The label allowed the band to select the songs, the track listing, the studio, the co-producer, the mastering company and the end result is an album that the band is extremely happy with. You simply couldn’t get that degree of control with a major label.

The band doesn’t have to compete with three dozen other artists all vying for the label’s attention and funding.

The trade off is that you don’t have the same budget or in-house distribution reach as you’d have with a major label, however the digital age is changing all of this. Bands can make superb recordings in their loungerooms with Protools. Songs can be distributed through MySpace and a million online music stores. Bands don’t need a major label to get their music “out there”. We’re already seeing signs of serious trouble in the business models of most majors.

It’s Only Rock ‘N Roll

Let’s talk about the video that you showed me. It featured one of your Rickenbacker instruments. Tell me what it means to you to have one of your guitars featured in not only such a great video but also on the song itself.

Darren

I vividly remember the look on the faces of the band members and the studio sound engineer, when the ’60 Rickenbacker 335F (aka Fatboy) was first strummed, as it rang out through a 60s Vox AC-30 and a 100watt Marshall Plexi head and quad box. It was pure magic! That guitar was featured on “Carry You Away”, ““In Your Eyes” and the single “Don’t Let Go”. For the video shoot, Chris used my ’60 345F (aka Fatboy II and formerly owned by RickResource member Tony Matura). It’s gorgeous fireglo finish was a great contrast to the more monochrome feel of the band performance. I told Chris I didn’t mind sharing some of my “mojo” with him!

It’s Only Rock ‘N Roll

Who does Airway Lanes sound like in your mind at least and what will you do to help them continue to create a sound and a following of their own?

Darren

I think there are shades of REM, The Replacements, Crowded House, The Beatles, Coldplay and Jeff Buckley. I simply love Dan’s voice and songwriting approach, which is written from the heart and you can hear it. It’s unpretentious and accessible.

I believe that many people are looking for music which is not dance, not hip hop, not death metal, not neo-punk, just bloody good songs with strong melodies that stick in your head. Classic rock/pop which appeals to everyone at some point.

It’s Only Rock ‘N Roll

Tell us about their upcoming shows and or tour plans within Australia. Where can someone go to see this incredible band?

Darren

The band performs regularly in Melbourne. On March22 the band performs an unplugged set at Elwood RSL and at Ruby’s Lounge in Belgrave on April 26. The official album launch show will be at Chapel off Chapel on May 17. We’re in the planning stages of a Sydney and Brisbane tour in June & July.

It’s Only Rock ‘N Roll

Have you had any experiences managing this band that have just rocked you and made you stop and think what on earth is this all about, if so tell us about the one experience that stands out for you?

Darren

Brian, there are three stand out experiences, all equally important for different reasons.

The first occurred when Dan accidently snapped the headstock off of his Guild SG-style guitar. I knew he would struggle to get it fixed. A few days later I asked him what his dream guitar would be, if money was no object, and Dan suggested a ’63 Fender Tele with a rosewood neck. Next time we saw each other, I gifted him a Telecaster from my collection, a battered looking Ocean Turquoise ’63 RI Tele with a rosewood neck. It was an emotional moment. That guitar remains as Dan’s main instrument.

At the other end of the scale there was one really flat performance a little while ago, which was in front of an almost empty room, thankfully. Too much time at the bar before the performance resulted in a slow moving train crash on stage. The band has learned and moved on from this, but I refused to collect their performance fee on the night. I could have walked away at that point.

The third special moment was when Robyn and I had our first listen to the finished album all the way through. To hear such beautiful songs sounding so good, with such clarity, made me immensely grateful for being given the opportunity to be part of it’s creation. It was another very emotional moment and after six months on high rotation it’s still my favourite album!

It’s Only Rock ‘N Roll

What advice do you have for those who want to become a successful musician?

Darren

“It’s A Long Way To the Top if You Wanna Rock’n’Roll”.

It’s Only Rock ‘N Roll

Where can we listen to and then go to buy Airway Lanes music?

Darren

Checkout http://www.myspace.com/airwaylanes
Songs are available for download through many sites including iTunes or at http://www.amazon.com/Airway-Lanes-AIRW ... B000IND3NU

It’s Only Rock ‘N Roll

Darren on behalf of It’s Only Rock ‘N Roll and The Rickresource forum I would like to thank you for taking time out of your busy schedule to participate in this most enjoyable interview.

Darren

Thanks Brian, for the opportunity to share my experiences so far!

Re: Spotlight On - Darren Trott, Manager of Airway Lanes

Posted: Tue Mar 11, 2008 12:32 pm
by Scastles
Hmm, tried to watch the video, Brian, but a CG appeared saying this video is no longer available.

Re: Spotlight On - Darren Trott, Manager of Airway Lanes

Posted: Tue Mar 11, 2008 12:48 pm
by winston
Thanks for that info Stan,

Darren gave that link to me a while back and I did not check it as I was posting the question/answer set.

Re: Spotlight On - Darren Trott, Manager of Airway Lanes

Posted: Tue Mar 11, 2008 12:53 pm
by winston
Here we go:

This is an unbelievably great song btw.


Re: Spotlight On - Darren Trott, Manager of Airway Lanes

Posted: Tue Mar 11, 2008 6:43 pm
by sloop_john_b
Fascinating stuff, and i've heard practically all of it before! Airway Lanes are a great group and are lucky to have Trotty on their side. Looking forward to big things from them, and Darren, in the near future. :)

Re: Spotlight On - Darren Trott, Manager of Airway Lanes

Posted: Tue Mar 11, 2008 6:50 pm
by Scastles
These guys have a sensational sound and presence. Great video! Good luck for the band, and your endeavours as well, Darren.

A very good interview, Brian.

Re: Spotlight On - Darren Trott, Manager of Airway Lanes

Posted: Tue Mar 11, 2008 7:16 pm
by ajish4
Wow,

VERY NICE INDEED!

Agreed..."sensational sound and presence. Great video!"

Nice to see & hear something new that isn't DRECK!

That is actually something I could put on and the wife wouldn't leave the room....actually, I DID and she DIDN'T!

Go get 'em Darren!

Re: Spotlight On - Darren Trott, Manager of Airway Lanes

Posted: Tue Mar 11, 2008 9:54 pm
by winston
Thanks for the very nice comment Stan,

Of course the real work that went into this interview was performed by Darren. I am grateful for the effort he put into his part in all of this, so any kudos should really go to him as far as I am concerned.

I have listened to most every song on the CD and the quality of songwriting, performance and recording is consistent. They are, as some of you have already discovered, a very refreshing band to listen to. Their CD is on the top of my playlist. The writing is powerful and full of emotion. I predict this band will cross the threshold that is so hard to get over for most very good bands and become a huge success.

Here are a couple of promo shots of Airway Lanes that Darren very gratiously provided to me.
Cornish Arms 7 March 2008 143 forum.jpg
Airway Lanes - Cornish Alley forum.JPG

Re: Spotlight On - Darren Trott, Manager of Airway Lanes

Posted: Tue Mar 11, 2008 10:41 pm
by wmthor
I've enjoyed this interview. Darren, I hope to see you and Airway Lanes at next year's SXSW.

Re: Spotlight On - Darren Trott, Manager of Airway Lanes

Posted: Wed Mar 12, 2008 3:45 am
by ozover50
I read this interview this morning and didn't feel that I had time to put together suitable comments. This may be a bit long-winded but please bear with me.

As always, Brian's questions are structured in such a manner that they require both succinct and measured responses. This has been fascinating reading in spite of the fact that I've been privy to much of it.

I've only known Darren for a few years and I believe I'm privileged to be able to call him a genuine friend. We met through this forum and after exchanging a couple of emails had an 'eyeball' at Darren's home. At that time he only had a few Ricks and I only two. If was a great day and it has now extended into regular get-togethers that include all the other Melbourne forumites. It struck me at that time that Darren was a pretty no-nonsense sort of guy who loved a good time..... and he does, as all of you who have met him can attest to. :D

Since then Darren has told me a lot more about his corporate life and I now know that he holds down a very responsible position in a large international concern and there is no doubt that he gives it 100% plus, does an excellent job under a great deal of pressure and is a very tough but fair task master. With this in mind it's interesting (but not surprising) to see the effort he puts into Airway Lanes. His home life is no different although I'm sure that the other two activities do compromise that on a regular basis.

I've been fortunate enough to see the band on a number of occasions, both in intimate acoustic settings and the more frantic ones that pub gigs are. I was present at the 'train wreck' not so long ago and I could see the pain on Darren's face. Given that the gig was an absolute disaster he could have ignored us fans and dealt with the situation with the band as was necessary. It is a measure of the man that he fronted us and personally apologised..... in my view not necessary in the circumstances given the fact that the band was close to meltdown! At the other end of the scale are the acoustic gigs and one especially memorable one at a pub one Saturday night where the band played many of their songs from the upcoming album. One song in particular - "Public Breakdown" was so awesome that I was almost in tears! In these circumstances the beam on Darren's face tells it all.

This post is in reality my tribute to Darren.... as both a person and a manager. He gives the management of Airway Lanes absolutely everything he has - and more!! I could not possibly wish the band and Darren anything less than unqualified success and total satisfaction.

H

Re: Spotlight On - Darren Trott, Manager of Airway Lanes

Posted: Wed Mar 12, 2008 4:09 am
by gregga41
I can't add too much more to what Howard has written! He has summed up our Mr Trott perfectly! Great interview Brian!
I take a huge sense of satisfaction that i was with Darren, as he states in the interview, on that first night we saw Airway lanes. We were there purely to see the main act,but very soon found ourselves nodding to each other...."How F#@@g great are these guys?"
The only worry they had was that they had no direction whatsoever! With Trottys skills, they are going leaps and bounds!
Darren is a very close "mate" and i wish him every success, and try as much as possible to be there to cheer him and AL on!
Go Trotty!

Re: Spotlight On - Darren Trott, Manager of Airway Lanes

Posted: Wed Mar 12, 2008 7:37 am
by vito
Excellent stuff! What's the story with the band name?

Re: Spotlight On - Darren Trott, Manager of Airway Lanes

Posted: Wed Mar 12, 2008 8:31 am
by wmthor
vito wrote:Excellent stuff! What's the story with the band name?
from Darren's first posting regarding Airway Lanes (04/03/07):
PS - The band's name pays tribute to the Airway Lanes bowling center in Waterford, MI. This place became famous when an elderly bloke in his 90s bowled a perfect game. Unfortunately, immediately after achieving this exceptional score he keeled over and died!

http://www.rickresource.com/phpBB3/view ... es#p322682

Re: Spotlight On - Darren Trott, Manager of Airway Lanes

Posted: Wed Mar 12, 2008 12:24 pm
by winston
Let me add to this thread something in the way of a small confession.

Aitch will support me on this because he actually knows first hand that when I do initiate something like this series I usually have a couple of less than obvious reasons for getting involved in the first place.

The reason that this series exists at all is three fold.

(1) I believe that there is a lot of "hidden" talent on this forum that needs to see the light of day and become exposed to as many forum members as possible. My purpose is to enhance the sense of "community' and get beyond the unseen borders that a forum like this in exhibits its natural cyberspace environment.

(2) I believe that a little encouragement goes a long way. If we actively support our members in their endeavors perhaps that will give them the additional confidence to take the next step. Every step a person takes towards a stated goal is an accomplishment. Every accomplishment brings a measure of success.

(3) I want to give back to the music community the information that was freely given to me. I took it and learned from it. My day is done but for other people their day is just beginning. If I can make a difference in any way for another artist, then I will be satisfied that I have given back what I took with abandonment in my youth, when it was my turn under the spotlight.

This is possibly the last in this Spotlight On series. I say this because no one else has stepped up to the plate to be interviewed. I had rather hoped that I could interview a few of my "friends" in the industry who went on to gain "star" status. But that has not come to fruition as I write this.

I extend my thanks and gratitiude to those who have placed their trust in me to bring their story forward. I have enjoyed taking an active part in this series and It trust that those of you who have taken the time to read and participate have been able to glean something of value from the gold mine of information that has been uncovered.

The open invitation still exists for those on this board who are interested in having their band put in the spotlight.

Re: Spotlight On - Darren Trott, Manager of Airway Lanes

Posted: Wed Mar 12, 2008 1:29 pm
by vito
Thank you, Richard.

And thank you, Brian, for the interview.