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Life-O-Sound

Posted: Fri Mar 18, 2011 4:06 pm
by Danotron
I'm a Rush fan so I have mixed feelings about this new Alex Lifeson Les Paul Axcess. I DID actually buy the Alex Lifeson white ES-355 model and it's a killer guitar.

So why am I mentioning it here on the RRF?

"Life-o-Sound"

Per Gibson:

"Created through extensive work with Alex, this new model incorporates the Graphtech™ Ghost®-equipped Floyd Rose® licensed tremolo and newly designed output circuitry that offers unprecedented signal routing (via "Regular" output jack and/or
"Life-O-Sound" output jack
) and tonal shaping flexibility (via push/pull pots) that male full use of the guitar's complete pickup arsenal consisting of piezo and 496R ceramic-magnet neck humbucker and 498T Alnico V bridge humbucker.

Oh, and it's $3,999.00 from your local Guitar Center.

Re: Life-O-Sound

Posted: Fri Mar 18, 2011 6:43 pm
by collin
Is it just me, or is Gibson's marketing department run by chimpanzees?

This is one a half-dozen of the most ridiculous marketing ideas i've ever heard in the guitar industry. Unbelievable. :roll:

Re: Life-O-Sound

Posted: Fri Mar 18, 2011 11:09 pm
by bartyclue
collin wrote:Is it just me, or is Gibson's marketing department run by chimpanzees?

This is one a half-dozen of the most ridiculous marketing ideas i've ever heard in the guitar industry. Unbelievable. :roll:

Thats an insult to Chimpanzees...

Re: Life-O-Sound

Posted: Fri Mar 18, 2011 11:25 pm
by johnallg
Yeah, you'd think they would have named it Gib-O-Sound. :roll:

Re: Life-O-Sound

Posted: Sat Mar 19, 2011 12:22 am
by Danotron
Here's the ad courtesy of my in-box. I added the arrow and text.

Re: Life-O-Sound

Posted: Sat Mar 19, 2011 5:26 am
by Grey
How completely shameless.

Re: Life-O-Sound

Posted: Sat Mar 19, 2011 11:10 am
by cassius987
Newly designed output circuitry that offers unprecedented signal routing eh?

I am as big of a hack as they come and all I can say is I'm sorry to see my level of design skill might actually be on par with Gibson's.

Re: Life-O-Sound

Posted: Sat Mar 19, 2011 11:53 am
by Grey
All it is, is an isolated output for the Piezo pickup. I have no idea why they even came up with a fancy name for it, just call it a Piezo jack.

Re: Life-O-Sound

Posted: Thu Mar 24, 2011 12:39 pm
by whojamfan
Lost me with the locking bridge thingy, and hasn't Carvin been doing electronics like this for years?