Fender now selling necks/bodies direct
Posted: Thu Jun 27, 2013 9:27 pm
Rickenbacker Forum, Amplifier, Bass and Guitar Register
https://www.rickresource.com/forum/
cassius987 wrote:I wonder what this says about the fiscal state of FMIC and how they view their competition from Warmoth (and similar).
Do they make more money on this venture? Why license and sell your own aftermarket parts?collin wrote:cassius987 wrote:I wonder what this says about the fiscal state of FMIC and how they view their competition from Warmoth (and similar).
Remember, they already make money on every single licensed Fender body sold through Warmoth et al.
I guess I don't know enough about this to understand why Fender would want to compete with those sales by supplying the market with new stock of real Fender parts.Clint wrote:Maybe it's more about all those sellers parting out Fenders on Ebay.
+1Clint wrote:I don't know much about it either, but if you check out the prices that used Fender parts are going for on Ebay, I think FMIC can make quite a profit for themselves and still undercut the competition.
Fender has never been shy about reaching out to every corner of the market. I can imagine that some people would rather pay for an "official" Fender part rather than a licensed part from Warmoth. Fender makes money either way!cassius987 wrote:Do they make more money on this venture? Why license and sell your own aftermarket parts?collin wrote:cassius987 wrote:I wonder what this says about the fiscal state of FMIC and how they view their competition from Warmoth (and similar).
Remember, they already make money on every single licensed Fender body sold through Warmoth et al.
This. Say what you will about Fender, but nobody else seems to be able to get their contours and cuts quite right.deaconblues wrote:It's not easy to find correct Fender shapes aftermarket.
Grey wrote:No offset bodies = no interest.
+2. Love the Jags and Jazzmasters!Grey wrote:No offset bodies = no interest.