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The Rickenbacker Forum » Archives - Rickenbacker Guitars Jan - July 2005 » Laguna discontinued » Archive through April 01, 2005 « Previous Next »

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Anthony Carey (Tony_carey)
Senior Member
Username: Tony_carey

Post Number: 453
Registered: 10-2004
Posted From: 81.157.56.46
Posted on Friday, April 01, 2005 - 09:18 am:   Edit Post Print Post

If you want one, you'd better get one soon....

http://www.rickenbacker.com/us/new.htm
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Steve Carsello (Steverok)
New member
Username: Steverok

Post Number: 20
Registered: 03-2005
Posted From: 136.182.2.222
Posted on Friday, April 01, 2005 - 10:10 am:   Edit Post Print Post

Wow, nice price jack. It looks like every Ric will be $100 more now. Better get what you want before the low ends are $2K !!
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Bob Belloff (Belloff)
Senior Member
Username: Belloff

Post Number: 188
Registered: 02-2004
Posted From: 208.253.20.243
Posted on Friday, April 01, 2005 - 10:26 am:   Edit Post Print Post

Also, ntice a few other subtle things that have been discontinued, namely most of the strings, and the T-shirts.
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Patrick Magee (Oreca)
Senior Member
Username: Oreca

Post Number: 282
Registered: 03-2004
Posted From: 69.195.186.243
Posted on Friday, April 01, 2005 - 11:07 am:   Edit Post Print Post

...It wouldn't be an April Fools joke now would it?

I really liked the look of the 380L. There's not many around. I'm guessing it will become a desirable guitar soon.
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John Pollard (Squid)
Senior Member
Username: Squid

Post Number: 137
Registered: 09-2003
Posted From: 142.108.148.167
Posted on Friday, April 01, 2005 - 11:22 am:   Edit Post Print Post

What a shame. I have a Laguna, and I really like it. Check elsewhere in the archive for my glowing comments. Hopefully, Rickenbacker is cleaning the decks for a newer but similar model. I'm sorry to see it go.

As for the price increase, I don't think it will have a great impact. I've never bought a Ric at MSRP. They're still a great value compared to other makes and models.
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John McKelvy (Wormdiet)
Senior Member
Username: Wormdiet

Post Number: 565
Registered: 01-2003
Posted From: 152.22.12.56
Posted on Friday, April 01, 2005 - 11:29 am:   Edit Post Print Post

I'm sniffing an April Fool's joke.

On the chance it isn;t, a big disappointment. I was hoping they would make Lagunas in standard finishes and promote them heavily - that would address a *LOT* of the issues and eccentrcities that Joe Guitarist might have with Rickenbacker.
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Dave Westheimer (Dave4004)
Senior Member
Username: Dave4004

Post Number: 1114
Registered: 06-2002
Posted From: 69.91.31.135
Posted on Friday, April 01, 2005 - 12:10 pm:   Edit Post Print Post

Wow, nice price jack. It looks like every Ric will be $100 more now. Better get what you want before the low ends are $2K !!

Very unfair comment, IMHO. It's the first price hike since 1999, a modest one at that, and not across the board.

See the "Recent raise in prices?" thread in the Basses forum, and JH's comment there.
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John Hall (Johnhall)
Senior Member
Username: Johnhall

Post Number: 841
Registered: 01-2003
Posted From: 64.105.135.123
Posted on Friday, April 01, 2005 - 01:05 pm:   Edit Post Print Post

I put the 380 out there as a response to various comments made by people over the years and I personally like this guitar very much. Unfortunately, those that made the comments apparently didn't put their money where their mouth was, so there hasn't been enough quantity to justify the extra overhead it adds to the production line.

Also, it occupies a niche in our line where I'd like our line to be a bit more active but with something a little different, so this clears the way for some things in the future.

Our dealers were told "MODELS 380L and 380L PZ HAVE BEEN DISCONTINUED. This is reflective of changes in the marketplace and Rickenbacker�s strategy for new models."

The accessory deletions essentially reflected goods we no longer carried in stock anyway, in some cases in anticipation of new ranges of goods.

The price increase was similar in scale to those that our competitors have on an annual basis- except that we haven't done it for six years!
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paul wilczynski (Jingle_jangle)
Senior Member
Username: Jingle_jangle

Post Number: 1285
Registered: 12-2004
Posted From: 63.193.9.8
Posted on Friday, April 01, 2005 - 01:26 pm:   Edit Post Print Post

I'll continue to observe: Rickenbacker guitars and basses are bargains, being popularly-priced while continuing to offer superior handmade quality and exclusivity of ownership.

Call me a snob.
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Brian Rodger (Brian)
Senior Member
Username: Brian

Post Number: 307
Registered: 05-2003
Posted From: 66.183.117.177
Posted on Friday, April 01, 2005 - 01:38 pm:   Edit Post Print Post

I too have a 380LPZ and really like it as well. However I did notice when they came up on Ebay they didn't seem to draw much interest or overly great prices. It also was I think, (not sure about the acoustics) the only model (LPZ option) with active electronics in the current product line. Too bad it didn't sell better. However it will be interesting to see what the future brings in new product(s).