All You Need is Chase

studiotwosession · Post by **studiotwosession** » Thu Aug 10, 2006 3:06 pm

Saw the Chase Bank ad featuring All You Need Is Love tonight. I'm still taken aback when fabs songs are used in ads, especially one such as this. I have to say the idea for the ad isn't near worthy of the tune (the idea, in fact, is little more than to shove the tune into the ad.)

winston · Post by **winston** » Thu Aug 10, 2006 3:37 pm

Ask who benefits from such a crass move as that. I hate it when great songs are relegated in that manner.

studiotwosession · Post by **studiotwosession** » Thu Aug 10, 2006 4:33 pm

Being an ad writer, what amazes me is clients who pay so much dough for something like that.

I mean, people don't care if you bought the right to play the song, and if you did they want to see you do something interesting or unexpected with it.

Maybe you remember a few years back someone bought the master (thankfully this case is not the master) of Elton John's Rocket Man and the ad was just terrible.

At first it was startling to hear it. But then it was just terrible...the commercial went nowhere. To me, also, the odd thing is living artists must approve this junk. I'd think they'd want something really good to go with the money, like an ad worthy of their work.

Then again, Ringo's done some really, really lousy TV spots. The one he did for Sun Country Wine Cooler was awful, and that was his first.

I was like "ugh, you get and paid Ringo all that dough... and do that?! I'd have made Ringo too cool to talk!"

shamustwin · Post by **shamustwin** » Fri Aug 11, 2006 5:16 am

Led Zepplin still hasn't convinced me that Cadillac's are nothing more than Palm Springs retiree's/pimp mobiles.

studiotwosession · Post by **studiotwosession** » Fri Aug 11, 2006 5:23 am

I've never been much of a Zep or Caddy fan and that campaign didn't do much to change my mind.

Neither did this:

http://www.furious.com/perfect/jimmypage.html}

wayang · Post by **wayang** » Fri Aug 11, 2006 5:26 am

Right on, Jerry...I wonder how many retired pimps there are in Palm Springs? Now you've got me picturing Robert Plant flat on his a** in a lounge chair out by the shuffleboard court, mumbling something like 'I used to be a Golden God...'

"I'd think they'd want something really good to go with the money..."

Glenn, you're such an idealist! Keep the faith, baby...but don't hold your breath...

westtexasrickenbacker · Fri Aug 11, 2006 5:31 am

Can't we blame Michael Jackson for this?

That darn guy! He holds the rights to the Beatles Catalog and I don't think McCartney or Lennon's estate can do a thing about it.

Sad, but true. Can't Michael just sell the catalog to Paul and go crawl under a rock for awhile?

wayang · Post by **wayang** » Fri Aug 11, 2006 5:38 am

Good point, Alex....I think Michael has crawled under a rock already...okay, it's a very luxurious air-conditioned rock in Dubai or some such place...

Why doesn't Jackson just give the catalog away...to some organization like Doctors Without Borders? I'm sure they could have made good use of a song like "All You Need Is Love".

Oh, right...they don't have an advertising budget...

westtexasrickenbacker · Fri Aug 11, 2006 5:43 am

Hi DPT!

Back when MJ bought the catalog, do you know why Paul and the Lennon estate didn't acquire it?

I wonder if it was a liquidity issue? Maybe the Apple mess still had the money tied up? I've also read bits and pieces that Lew Grade, who used to own the catalog, didn't get along well w/McCartney.

At this point, I think the catalog might be one of the few remaining very solid assets that MJ has, so he'll probably try like mad not to sell it.

wayang · Post by **wayang** » Fri Aug 11, 2006 5:55 am

You're probably right on that last point, Alex...but if I were MJ, I would've tried like mad to keep my original nose...

shamustwin · Post by **shamustwin** » Fri Aug 11, 2006 11:01 am

It was Paul and Yoko against MJ in the bidding for the catalog. Yoko ok'ed an offer, Mac thought they oughta go higher, and Jackson got the the tunes. Another reason for the rift between Paul and Yoko.

wayang · Post by **wayang** » Fri Aug 11, 2006 11:20 am

Apparently there's no equivalent rift between Macca and MJ....

"The tunes are mine...
the goshdarn tunes are mine..."

studiotwosession · Post by **studiotwosession** » Fri Aug 11, 2006 1:00 pm

Jackson only owns half the catalog now. He had to sell the other half to Sony.

But owning the catalog with those as rich and powerful as Macca and Yoko still alive is not on par with being able to sell it to advertisers at will, which is why the masters are not being used (Nike got revolution for a day or two before Macca quashed it because Yoko had approved it.)

Far as this one, I don't know who okay'd it. Maybe Macca's in a selling mood as this divorce may be costing him a mint, and they still haven't licensed their music for online sales.

Get ready for Ticket to Ride from American Airlines.

Scastles · Post by **Scastles** » Fri Aug 11, 2006 1:22 pm

Chase isn't the first to abort a Beatles' tune. State Farm used When I'm 64 just last year. Getting Better was used for Phillips TV's. You just won't hear the originals.

westtexasrickenbacker · Mon Aug 14, 2006 1:30 pm

Any recent news on the catalog, with MJ having all his financial woes. Doesn't Macca have enough liquidity to buy it on his own?

Ah, perhaps not, especially with Heather looming.