That's how I got my TG 4004Cii last year. After NAMM was over I just watched Ric's site closely and as soon as a TG popped up I called the dealer and secured it. Luckily it wasn't a customer order.
BTW...there was no absolute confirmation that it was the NAMM Ric and no marks/stickers inside the cavities either but available pics from NAMM and the timing lead me to believe it was indeed the one on display. No biggie but kinda cool.