Corporate gobbledegook
Re: Corporate gobbledegook
Whether you call it gobbledygook or what-have-you, it's all marketroid speak.
It's a degenerate form of English made up of official and hip sounding terms strung together to make a semi-coherent statement that upon further examination utterly and completely breaks down.
It's typically created by junior marketing (I hesitate to use the term "professionals" here) folks who are given the task of creating verbiage for their product and who likely skated by in college/university English classes.
This marketroid speak is then floated up the ladder to senior marketing professionals who do not take the time to read it and rubber stamp its approval.
Furthermore, not once is it ever run by a technical team of professionals who would catch 99.9% of the issues being spewed forth by the junior marketroid machines trying to push out as much (illegible) content as they can in order to get ahead in their departments.
It's really a sad state of affairs.
(Note: Not all marketing/sales agencies are this way but a large portion of them are and routinely spew forth this insepid, ill-informed mutton muck of marketing malaise also known as marketroid speak)
It's a degenerate form of English made up of official and hip sounding terms strung together to make a semi-coherent statement that upon further examination utterly and completely breaks down.
It's typically created by junior marketing (I hesitate to use the term "professionals" here) folks who are given the task of creating verbiage for their product and who likely skated by in college/university English classes.
This marketroid speak is then floated up the ladder to senior marketing professionals who do not take the time to read it and rubber stamp its approval.
Furthermore, not once is it ever run by a technical team of professionals who would catch 99.9% of the issues being spewed forth by the junior marketroid machines trying to push out as much (illegible) content as they can in order to get ahead in their departments.
It's really a sad state of affairs.
(Note: Not all marketing/sales agencies are this way but a large portion of them are and routinely spew forth this insepid, ill-informed mutton muck of marketing malaise also known as marketroid speak)
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jingle_jangle
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Re: Corporate gobbledegook
Most of it does actually make sense, but the phony five dollar words obfuscate the real world applicability.
Today, I heard a New York Times reporter (who was pitching his newly-released book on our toxic water supply) talk about the Cuya HOO ga (sic) River in Cincinnati burning (has he never listened to Randy Newman?
). Terry Gross, who was interviewing him, never corrected him. Then, he actually said, "EK cetera". At this point I changed stations to listen to Garrison Keillor, an occupation that I usually equate with Death By Monotonic Boredom.
That's how badly I felt.
Today, I heard a New York Times reporter (who was pitching his newly-released book on our toxic water supply) talk about the Cuya HOO ga (sic) River in Cincinnati burning (has he never listened to Randy Newman?
). Terry Gross, who was interviewing him, never corrected him. Then, he actually said, "EK cetera". At this point I changed stations to listen to Garrison Keillor, an occupation that I usually equate with Death By Monotonic Boredom. That's how badly I felt.
Re: Corporate gobbledegook
Cuya HOO ga
Re: Corporate gobbledegook
Speaking of gobbledegook.... this from the latest 1502 page Senate Finance Committee's "health reform" bill
by the way, HOUSE is on tonight
Last edited by brammy on Mon Oct 19, 2009 9:41 pm, edited 1 time in total.
Re: Corporate gobbledegook
Huh? In English, please!
Re: Corporate gobbledegook
Well folks,
It seems this thread has run it course.
Let me put this to an end to it before it goes south any further.
It seems this thread has run it course.
Let me put this to an end to it before it goes south any further.