Life-O-Sound

[Danotron]

I'm a Rush fan so I have mixed feelings about this new Alex Lifeson Les Paul Axcess. I DID actually buy the Alex Lifeson white ES-355 model and it's a killer guitar.

So why am I mentioning it here on the RRF?

"Life-o-Sound"

Per Gibson:

"Created through extensive work with Alex, this new model incorporates the Graphtech™ Ghost®-equipped Floyd Rose® licensed tremolo and newly designed output circuitry that offers unprecedented signal routing (via "Regular" output jack and/or
"Life-O-Sound" output jack) and tonal shaping flexibility (via push/pull pots) that male full use of the guitar's complete pickup arsenal consisting of piezo and 496R ceramic-magnet neck humbucker and 498T Alnico V bridge humbucker.

Oh, and it's $3,999.00 from your local Guitar Center.

[collin]

Is it just me, or is Gibson's marketing department run by chimpanzees?

This is one a half-dozen of the most ridiculous marketing ideas i've ever heard in the guitar industry. Unbelievable.

[bartyclue]

Is it just me, or is Gibson's marketing department run by chimpanzees?

This is one a half-dozen of the most ridiculous marketing ideas i've ever heard in the guitar industry. Unbelievable.

Thats an insult to Chimpanzees...

[johnallg]

Yeah, you'd think they would have named it Gib-O-Sound.

[Danotron]

Here's the ad courtesy of my in-box. I added the arrow and text.

[Grey]

How completely shameless.

[cassius987]

Newly designed output circuitry that offers unprecedented signal routing eh?

I am as big of a hack as they come and all I can say is I'm sorry to see my level of design skill might actually be on par with Gibson's.

[Grey]

All it is, is an isolated output for the Piezo pickup. I have no idea why they even came up with a fancy name for it, just call it a Piezo jack.

[whojamfan]

Lost me with the locking bridge thingy, and hasn't Carvin been doing electronics like this for years?