Nice vid....I haven't seen it in a very long time.
In fact....the RIC that Burton is playing in the vid is what led me to order a 360 MG in late 59'.
It came as a single trussrod 60' model that had been repainted from FG to MG at the factory. In fact, it is the only guitar of any mfg that I know of that came new with a run in the paint. See the picture...the run has almost dissappeared over the last 52 years....yikes...but there it is!
I received it in about March of 60'.
Of course I still have it....in fact JWILLI hosted some pictures of it several years back.
Burton's RIC is the same guitar with the filled in pickup holes that he was holding in the well known promo pictures along with James Kirkland who was holding a RIC bass.
I have copies of those pictures I picked up in the RIC lobby decades ago.
Decades later....less than 10 years ago...I noticed in the gallery section on the RIC website several pictures of obviously the same instrument...but not held by a musician...it was a stand alone picture of the guitar with the filled in holes from the middle pickup.
I have no idea when that picture was taken...but that guitar is what introduced me to Rickenbacker. I was stunned when I saw it...I had to have one!
I parked my Duo-Jet.
I wonder how many sales were generated from the guitar in that vid??

- Paint run from factory