Tolex

[kenposurf]

This question has come up..we know that the product came from General Tire Corp..but would you know the origin of the word itself?
Thanks!

[jingle_jangle]

Wiktionary sez:

itself the third person singular, neuter, personal pronoun (the reflexive form of it, masculine himself, feminine herself, plural themselves)

1. (reflexive) it; A thing as the object of a verb or preposition that also appears as the subject

The door closed by itself

2. (emphatic) it; used to intensify the subject, especially to emphasize that it is the only participant in the predicate

The door itself is quite heavy.

[sloop_john_b]

Too easy.

[kenposurf]

Doh
I'll continue my quest for knowledge

[ricmic]

Walked right into that one, didn't ya. Mark

[Clint]

I don't know why but I just love the word Tolex.

[scott_s]

I wonder if toluene played some part in the formulation. The "-ex" part could be a subliminal hint that this it was a "deluxe" product. I couldn't find much information on Google or Wikipedia -- mostly references to the Fender amps that used it.

- Scott

[8mileshigher]

Was the word "Tolex" Trademarked at one time ?