Fender MIC reducing amount of brands?

electrofaro · Post by **electrofaro** » Fri Jan 18, 2013 7:47 am

Is Fender actively reducing the amount of brands it has?

weemac · Post by **weemac** » Fri Jan 18, 2013 9:35 am

Are you wondering if squier is on the chopping block?

Eden.

sloop_john_b · Post by **sloop_john_b** » Fri Jan 18, 2013 9:44 am

Squier certainly isn't going anywhere...can you elaborate Werner? Are you talking about Hamer?

jps · Post by **jps** » Fri Jan 18, 2013 9:48 am

There have been rumors surrounding both SWR and Genz-Benz.

electrofaro · Post by **electrofaro** » Fri Jan 18, 2013 10:00 am

Well, they would be mad to ax Squier, Gretsch or Guild imo - rumours has it that with their quadrupplezillion authorised dealers and so many brands they're shooting themselves in the foot, so they're trying to axe brands and dealers.

rickenbrother · Post by **rickenbrother** » Sun Jan 27, 2013 12:03 pm

jps wrote:There have been rumors surrounding both SWR and Genz-Benz.

This is the second year in a row that I have not seen SWR in the Fender booth at the NAMM show.
I did not see Genz Benz either, but not all manufacturers go to every NAMM, every year. Genz-Benz is distributed by Kaman, not Fender.

jps · Post by **jps** » Sun Jan 27, 2013 1:33 pm

rickenbrother wrote:
jps wrote:Genz-Benz is distributed by Kaman, not Fender.

Have you seen the thread on TB about this?

rickenbrother · Post by **rickenbrother** » Mon Jan 28, 2013 12:17 am

jps wrote:
rickenbrother wrote:
jps wrote:Genz-Benz is distributed by Kaman, not Fender.
Have you seen the thread on TB about this?

Nope. I rarely ever go to TB.

jps · Post by **jps** » Mon Jan 28, 2013 1:22 am

Let's just say it is an interesting and lonnnggggg thread, at the moment, worth the read (most of it, anyway) if you have time.

electrofaro · Post by **electrofaro** » Mon Jan 28, 2013 3:45 am

TB? Tobaccoburst?

Grey · Post by **Grey** » Mon Jan 28, 2013 4:52 am

Sure is great that Fender acquired Gretsch, i'm so happy that every trilby wearing hipster in a v-neck sweater is playing a Gretsch now.

electrofaro · Post by **electrofaro** » Mon Jan 28, 2013 6:44 am

Grey wrote:Sure is great that Fender acquired Gretsch

Afaik they have secured the rights to produce and market the guitars & drums. The brand still being owned by the Gretsch family.

Fender apparently are not doing well, losing market share big time to other brands like Gibson, PRS, Taylor, Ibanez etc.
Nobody, it seems wants a Fender (or Gretsch) - maybe Fender need to give more free guitars to even more bands!

rickenbrother · Post by **rickenbrother** » Mon Jan 28, 2013 12:54 pm

jps wrote:Let's just say it is an interesting and lonnnggggg thread, at the moment, worth the read (most of it, anyway) if you have time.

Post or PM the link to the thread for me please, thanks!

jps · Post by **jps** » Mon Jan 28, 2013 1:29 pm

PM sent!

collin · Post by **collin** » Mon Jan 28, 2013 1:36 pm

Grey wrote:Sure is great that Fender acquired Gretsch, i'm so happy that every trilby wearing hipster in a v-neck sweater is playing a Gretsch now.

I'm going to assume there's a bit of sarcasm there, so I'm going to remind you that they could be playing Charvels. It could be worse.

I, for one, think it's great to see people into older guitar designs, Gretsch included.

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Fender MIC reducing amount of brands?

Fender MIC reducing amount of brands?

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