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Fender MIC reducing amount of brands?
Posted: Fri Jan 18, 2013 7:47 am
by electrofaro
Is Fender actively reducing the amount of brands it has?
Re: Fender MIC reducing amount of brands?
Posted: Fri Jan 18, 2013 9:35 am
by weemac
Are you wondering if squier is on the chopping block?
Eden.
Re: Fender MIC reducing amount of brands?
Posted: Fri Jan 18, 2013 9:44 am
by sloop_john_b
Squier certainly isn't going anywhere...can you elaborate Werner? Are you talking about Hamer?
Re: Fender MIC reducing amount of brands?
Posted: Fri Jan 18, 2013 9:48 am
by jps
There have been rumors surrounding both SWR and Genz-Benz.
Re: Fender MIC reducing amount of brands?
Posted: Fri Jan 18, 2013 10:00 am
by electrofaro
Well, they would be mad to ax Squier, Gretsch or Guild imo - rumours has it that with their quadrupplezillion authorised dealers and so many brands they're shooting themselves in the foot, so they're trying to axe brands and dealers.
Re: Fender MIC reducing amount of brands?
Posted: Sun Jan 27, 2013 12:03 pm
by rickenbrother
jps wrote:There have been rumors surrounding both SWR and Genz-Benz.
This is the second year in a row that I have not seen SWR in the Fender booth at the NAMM show.
I did not see Genz Benz either, but not all manufacturers go to every NAMM, every year. Genz-Benz is distributed by Kaman, not Fender.
Re: Fender MIC reducing amount of brands?
Posted: Sun Jan 27, 2013 1:33 pm
by jps
rickenbrother wrote:jps wrote:Genz-Benz is distributed by Kaman, not Fender.
Have you seen the thread on TB about this?
Re: Fender MIC reducing amount of brands?
Posted: Mon Jan 28, 2013 12:17 am
by rickenbrother
jps wrote:rickenbrother wrote:jps wrote:Genz-Benz is distributed by Kaman, not Fender.
Have you seen the thread on TB about this?
Nope. I rarely ever go to TB.
Re: Fender MIC reducing amount of brands?
Posted: Mon Jan 28, 2013 1:22 am
by jps
Let's just say it is an interesting and lonnnggggg thread, at the moment, worth the read (most of it, anyway) if you have time.
Re: Fender MIC reducing amount of brands?
Posted: Mon Jan 28, 2013 3:45 am
by electrofaro
TB? Tobaccoburst?

Re: Fender MIC reducing amount of brands?
Posted: Mon Jan 28, 2013 4:52 am
by Grey
Sure is great that Fender acquired Gretsch, i'm so happy that every trilby wearing hipster in a v-neck sweater is playing a Gretsch now.
Re: Fender MIC reducing amount of brands?
Posted: Mon Jan 28, 2013 6:44 am
by electrofaro
Grey wrote:Sure is great that Fender acquired Gretsch
Afaik they have secured the rights to produce and market the guitars & drums. The brand still being owned by the Gretsch family.
Fender apparently are not doing well, losing market share big time to other brands like Gibson, PRS, Taylor, Ibanez etc.
Nobody, it seems wants a Fender (or Gretsch) - maybe Fender need to give more free guitars to even more bands!

Re: Fender MIC reducing amount of brands?
Posted: Mon Jan 28, 2013 12:54 pm
by rickenbrother
jps wrote:Let's just say it is an interesting and lonnnggggg thread, at the moment, worth the read (most of it, anyway) if you have time.
Post or PM the link to the thread for me please, thanks!
Re: Fender MIC reducing amount of brands?
Posted: Mon Jan 28, 2013 1:29 pm
by jps
PM sent!
Re: Fender MIC reducing amount of brands?
Posted: Mon Jan 28, 2013 1:36 pm
by collin
Grey wrote:Sure is great that Fender acquired Gretsch, i'm so happy that every trilby wearing hipster in a v-neck sweater is playing a Gretsch now.
I'm going to assume there's a bit of sarcasm there, so I'm going to remind you that they could be playing Charvels. It
could be worse.
I, for one, think it's great to see people into older guitar designs, Gretsch included.