Fender now selling necks/bodies direct

[chrisdski]

http://www.fender.com/necks-bodies

Discuss

[cjj]

Interesting...

[deaconblues]

Pretty cool! Would be huge if they sold them without finishes. It's not easy to find correct Fender shapes aftermarket.

[Clint]

I'm on board, still waiting for the "V" neck option, though. They really make you pay for that decal, don't they?

[cassius987]

I wonder what this says about the fiscal state of FMIC and how they view their competition from Warmoth (and similar).

[collin]

I wonder what this says about the fiscal state of FMIC and how they view their competition from Warmoth (and similar).

Remember, they already make money on every single licensed Fender body sold through Warmoth et al.

[Clint]

Maybe it's more about all those sellers parting out Fenders on Ebay.

[cassius987]

I wonder what this says about the fiscal state of FMIC and how they view their competition from Warmoth (and similar).

Remember, they already make money on every single licensed Fender body sold through Warmoth et al.

Do they make more money on this venture? Why license and sell your own aftermarket parts?

Maybe it's more about all those sellers parting out Fenders on Ebay.

I guess I don't know enough about this to understand why Fender would want to compete with those sales by supplying the market with new stock of real Fender parts.

[Clint]

I don't know much about it either, but if you check out the prices that used Fender parts are going for on Ebay, I think FMIC can make quite a profit for themselves and still undercut the competition.

[doctorwho]

I don't know much about it either, but if you check out the prices that used Fender parts are going for on Ebay, I think FMIC can make quite a profit for themselves and still undercut the competition.

+1

[collin]

I wonder what this says about the fiscal state of FMIC and how they view their competition from Warmoth (and similar).

Remember, they already make money on every single licensed Fender body sold through Warmoth et al.

Do they make more money on this venture? Why license and sell your own aftermarket parts?

Fender has never been shy about reaching out to every corner of the market. I can imagine that some people would rather pay for an "official" Fender part rather than a licensed part from Warmoth. Fender makes money either way!

[sloop_john_b]

It's not easy to find correct Fender shapes aftermarket.

This. Say what you will about Fender, but nobody else seems to be able to get their contours and cuts quite right.

[Grey]

No offset bodies = no interest.

[collin]

No offset bodies = no interest.

I'll give that a +1

[coolingitdown]

No offset bodies = no interest.

+2. Love the Jags and Jazzmasters!